Cryptex.

Type

Product Design, Concept Creation and Prototype

Year

Location

Bucharest, Romania

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2019

An somewhat secretive Romanian art society has commissioned our studio for creating an unique package for their latest release. The brief had only two words: discretion and symbolism.

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In today’s age, corrupted by speed and short attention spans, one tends to seek instant gratification, thus bypassing an important aspect of each experience.

 

The journey.

 

We think that journeys are the most important aspect of human life as we know it. The arrival, the climax, is only seconds long, but the journey can fill a life with awe and excitement.

This in mind, and understanding the unique nature of what would be inside this package, we designed a journey.

A Cryptex.

 

A container that has to be understood and researched. As the opening code is already hidden in the society’s works, it will be obvious for those who know how and where to look, for those who can slow down and enjoy the journey.

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